Borough Furnace
Elevate Everything

Serving as both strategic director and creative lead for the "Elevate Everything" campaign, I spearheaded a brand alignment initiative highlighting the intersection of luxury appliances and artisanal craftsmanship.

I directed my production team on location in Owego, New York, to capture the compelling narrative of Borough Furnace—a metal casting shop focused on innovative, high-end cast-iron cookware.

Ensuring uncompromising visual quality from concept to delivery, I oversaw the translation of this digital storytelling into a highly successful experiential marketing launch at the WestEdge Design Fair in Santa Monica.