GE Appliances – Making in America
Project Skills
Project Management
Creative Strategy
Storytelling
The campaign ‘Making in America’ emphasized GE Appliances' position as a national leader in American manufacturing. The kickoff story took a deep dive into the personal narratives of real people making the parts, materials, and products that fuel GE Appliance’s line of home appliances.
​
The project focused on the path steel takes from Pittsburgh to Louisville and the hundreds of people who help make that happen daily.
​
This is a project that I brainstormed, pitched, account managed, and directed while also helping to shoot video, photo and edit. I led a team of six people over three months to deliver this project.
​
The feedback from GE Appliances was incredibly positive. It was a cornerstone visual for their sourcing partnerships throughout the country.