GE Appliances
Making in America
Project Skills
Project Management
Creative Strategy
Storytelling
The campaign ‘Making in America’ emphasized GE Appliances' position as a national leader in American manufacturing. The kickoff story took a deep dive into the personal narratives of real people making the parts, materials, and products that fuel GE Appliance’s line of home appliances.
The project focused on the path steel takes from Pittsburgh to Louisville and the hundreds of people who help make that happen daily.
This is a project I brainstormed, pitched, account-managed, and directed, while also helping to shoot video, photos, and edit. I led a team of 6 over 3 months to deliver this project.
The resulting campaign not only resonated deeply with consumers but became a cornerstone B2B asset, actively leveraged by GE Appliances executive leadership to strengthen national sourcing partnerships.